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Hooked: How to Build Habit-Forming Products [Nir Eyal, Ryan Hoover] on *FREE* shipping on qualifying offers. Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?
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People, as well as pigeons and mice, it turns out, are more likely to engage in the "action" when there's a bit of uncertainty as to what the outcome is, as a result of how the brain's reward center works. 4. Enable users to invest in the product experience. Products become habit-forming when users find them irreplaceable and addictive. While ...
Hooked. Nir Eyal Hooked How to Build Habit-Forming Products ... Hooked How to Build Habit-Forming Products. HARD COVER. UPC: 9781591847786 Release Date: 11/4/2014. $12.71 Pre-owned In Stock - Should ship Friday . Add To Basket : Product Condition ...
Hooked: How to Build Habit-Forming Products und über 8 Millionen weitere Bücher verfügbar für Amazon Kindle. Erfahren Sie mehr. Bücher › ... What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of ...
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather
Hooked: How to Build Habit-Forming Products , Hörbuch, Digital, 1, 284min **NOTE: In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.** Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies ...
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Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Hooked is an excellent (short) book on the use of psychology in product design. As technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as engineering. Correspondingly, all entrepreneurs should have a good understanding of the principals behind building habit-forming products. In ...
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Klappentext: Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do ...
Hooked Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products ...
Hooked von Nir Eyal, Ryan Hoover - Englische Bücher zum Genre Allgemeines & Lexika günstig & portofrei bestellen im Online Shop von Ex Libris.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the ...
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Klappentext zu „Hooked “ In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy ...
Hooked. Wirtschaft (EN) How to Build Habit-Forming Products. ca. 5 – 7 Tage. Angebot von i. Ex Libris CH. In den Warenkorb. Vergleichen. Merken. Beschreibung. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?... Mehr anzeigen. Spezifikationen ...
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How to Build Habit-Forming Products Penguin ... What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people ...
Nir Eyal, author of the best-selling book Hooked: How to Build Habit-Forming Products on how and why some products and services are incredibly sticky. Nir Eyal. 10. Juni. Frequent product usage creates more opportunities to encourage people to invite members of their inner circle to broadcast content and share through word of mouth. “Hooked” users become brand evangelists - megaphones for ...
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Hooked . How to Build Habit-Forming Products. Nir Eyal Keine Kommentare vorhanden Jetzt ersten Kommentar schreiben! Bewerten Sie jetzt diesen Artikel . Schreiben Sie den ersten Kommentar zu "Hooked". Kommentar verfassen. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies ...
Hooked von Nir Eyal - Englische Bücher zum Genre Werbung & Marketing günstig & portofrei bestellen im Online Shop von Ex Libris.
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